Services I Offer!
It all begins with an idea. Maybe you want to expand your digital footprint, explore what streaming services can do for your organization, or transform your website.
I can help guide the process.
Overview:
Conduct a comprehensive audit of your digital presence, branding, and marketing strategies, including analyzing audience demographics, content performance, social media, and website analytics.
Develop a tailored strategic roadmap that aligns with classical music performance cycles, such as season announcements, festival campaigns, subscription renewals, and special events.
Provide ongoing management of digital marketing campaigns, including seasonal campaigns, subscription sales, single-ticket pushes, and fundraising drives.
Optimize email marketing, social media promotions, and paid advertising efforts (Google Ads, Facebook/Instagram Ads) to drive engagement and ticket sales.
Implement technical and content-related SEO improvements to enhance visibility for key searches (e.g., "opera near me," "classical concerts in [city]").
Focus on enhancing user experience (UX) for ticket sales, donations, and volunteer sign-ups.
Perform regular reviews of Google Analytics, social insights, and CRM platforms to track engagement, ticket purchases, and donation metrics.
Develop customized dashboards and KPI reports for internal decision-making and board presentations.
Advise on streaming platform selection, network requirements, rights management, and production tools (e.g., multi-camera setups, audio capture) for live or on-demand events.
Deliverables:
A comprehensive audit report covering website, social channels, and analytics data.
Strategic recommendations with actionable timelines, KPIs, and competitive analysis.
Editorial/communications calendar outlining content themes, promotions, and scheduling for the upcoming season.
Campaign asset creation (graphics, ad copy, landing pages) for digital and social media efforts.
Segmentation of email lists and outreach optimization for better engagement (open/click rates).
Coordinate short-term promotions, such as holiday concerts, gala events, and other unique campaigns.
Monthly analytics reports to track ROI, ticket sales, and engagement metrics.
On-page SEO improvements (metadata, keyword-optimized content, headings) to improve organic search ranking.
Speed optimization, mobile-friendliness, and improved site architecture for better user experience.
Configuration and refinement of analytics tools (GA4, Facebook Pixel, custom dashboards) to measure and optimize ad spend, email campaigns, and audience targeting.
Recommendations on streaming platform models (free vs. subscription, pay-per-view, hybrid models) and third-party integrations (ticketing, CRM, etc.).
Overview:
Develop compelling written and multimedia content highlighting repertoire, guest artists, behind-the-scenes stories, and community engagement. This content will aim to amplify brand awareness and deepen audience relationships.
Create SEO-driven blog posts, videos, artist spotlights, and other multimedia content to resonate with classical music enthusiasts and broader audiences.
Manage social media channels (Facebook, Instagram, Twitter, TikTok, etc.) with tailored content that boosts engagement, grows followings, and drives ticket sales or donations.
Plan strategic marketing campaigns to promote streamed content, maximize viewership, and increase donations, sponsorships, and brand awareness.
Define revenue models for streamed content (live sales, subscriptions, on-demand access).
Services:
Editorial Planning & Content Creation: Develop content calendars, perform keyword research, conduct interviews, and create high-quality copy optimized for classical music audiences.
Video & Multimedia Production: Oversee video storytelling (artist talks, rehearsal footage) and visual asset creation, including short-form videos (e.g., Instagram Reels, TikToks), artist Q&As, and curated photo carousels.
Long-Form Content: Write blog posts, program notes, and editorial features highlighting upcoming productions, composers, and community outreach.
Music-Specific Copywriting: Produce educational content on repertoire, artist backgrounds, and historical context to engage and inform your audience.
Platform-Specific Strategies & Engagement: Develop audience personas, tone guidelines, and unique content formats for each social platform. Foster engagement by responding to comments, moderating dialogues, and encouraging user-generated content.
Influencer Outreach & Collaboration: Identify and collaborate with music educators, local musicians, or classical influencers for cross-promotion and increased visibility.
Event Promotion & Fundraising: Plan and execute online event promotion through email campaigns, social media ads, influencer engagement, and SEO to drive ticket sales, donations, and memberships.
Revenue & Pricing Strategies: Develop pricing models for single-event tickets, season passes, and memberships, integrated with donation or membership platforms for optimized fundraising opportunities.
Overview:
I specialize in musicological support, combining the art of music with the science of storytelling. Understanding the nuances of music theory, history, and cultural context, I will help you create an online presence that showcases your talent and enriches your music's narrative. My work is grounded in a deep understanding of the music world and its audiences, allowing us to build a strategy that resonates with music lovers and industry professionals.
Whether you’re a composer looking to gain recognition, a performer building a fan base, or a music-related project needing a professional narrative, I offer personalized solutions that bring your music and your story to life.
Services:
Musicology Research & Content Creation: I offer musicological support for those involved in music education, research, or wanting to add scholarly depth to their projects. Whether analyzing historical contexts, exploring theoretical aspects, or writing essays about your compositions, I create informative, insightful content that deepens your project and engages your audience with intellectual richness.
Music Collaboration & Networking: I help you identify and connect with other musicians, composers, and industry professionals to facilitate collaborations, performances, and new opportunities. With my support, you can expand your network, enhance your reputation, and access valuable resources to propel your music career forward.
Music Consulting for Projects & Performances: Whether you are producing an album, curating a performance, or organizing a music-related event, I provide expert consulting services to ensure your project runs smoothly. From structuring your setlist to planning a full-scale production, our advice helps you make decisions that enhance the impact of your work.
Ongoing Advisory & Retainer
Overview:
For organizations seeking continuous support, the consultant provides ongoing strategic and operational advice, plus hands-on management of multiple streamed events per season.
Frequent consultation on new technology updates, rights issues, marketing campaigns, and budget planning for streaming initiatives.
Services:
Regular check-ins or weekly calls with production teams.
Training staff on best practices for camera operation, streaming software, or analytics interpretation.
Development of season-long streaming content calendars, including pre-season planning and post-season reporting.
